Choosing the right colors for your business signage isn’t just about aesthetics but communication. Colors are pivotal in how customers perceive your brand and can significantly influence their decisions. This blog explores the importance of color choice in signage and offers insights into making those choices effective and impactful.

The Psychology of Color

Color psychology is a powerful tool in marketing, tapping into emotions and associations that drive consumer behavior. Each color can evoke different feelings and reactions:

  • Red: Excitement, urgency, passion. It is ideal for clearance sales or food industry signage.
  • Blue: Trust, calmness, professionalism. It is commonly used by banks and healthcare providers.
  • Green: Health, tranquility, freshness. A top choice for spas, health food stores, and eco-friendly businesses.
  • Yellow: Happiness, optimism, attention-grabbing. Effective for point-of-sale displays.

Understanding these associations helps businesses strategically use colors to align with their branding message and target audience’s expectations.

Color and Brand Identity

Colors strengthen brand identity by ensuring consistency and recognition. For instance, consider the red and yellow of a famous fast-food chain or the blue and white of a popular social media platform. These companies use color strategically to enhance visibility and brand recall. When selecting colors for your signage, consider how those colors will reflect your brand values and promise.

Influence of Colors on Consumer Behavior

Studies have shown that up to 90% of snap judgments about products can be based on color alone. Colors can affect shopping behavior and influence perceptions of a brand’s personality. For example, warmer colors can encourage impulse buying, while cooler tones might promote a more relaxed browsing experience.

Choosing the Right Colors for Your Signage

Selecting a suitable color scheme for your signage involves understanding your business goals, target audience, and the message you want to convey. Here are some tips:

  • Contrast for Readability: Use high-contrast color combinations, like black on yellow, to make your signage legible and stand out.
  • Cultural Context: Consider the cultural implications of colors in your market area, as colors can have different meanings in different cultures.
  • Consistency Across Media: For a cohesive brand experience, ensure your signage colors align with those used across all other marketing channels.

Considerations for Outdoor vs. Indoor Signage

Color choices for outdoor signage must consider visibility and durability under different lighting and weather conditions. Fluorescent colors might work well outdoors but can be overwhelming indoors. Similarly, colors that work well under fluorescent lighting indoors might appear washed out in natural light.

Trends in Signage Colors

While it’s essential to choose colors that align with your brand identity, keeping an eye on color trends can keep your signage feeling modern and relevant. However, trendy colors should be used cautiously, ensuring they don’t clash with your brand’s established color palette.

Transform Your Business Signage With F.W. Haxel

Using color in business signage can dramatically enhance your brand’s visibility and influence consumer behavior. By carefully selecting colors that resonate with your brand values and appeal to your target audience, you can leverage your signage as a powerful tool to communicate your message effectively.

Ready to transform your business signage with the perfect color scheme? Contact F.W. Haxel today for expert advice and standout signage solutions that capture attention and drive business.

We offer a number of different options for
installation and repairs.

INSTALL

Commercial Flagpoles

Residential Flagpoles

Foundations & Ground Sleeves

Marina & Dock Flagpoles

Street Pole Brackets & Banners

Holiday Lighting & Decor

Event Decorations

Mesh Banners & Outdoor Signage

Vinyl Adhesive Signs & Wraps

REPAIR

Flags (Free Repair for Life on Fly End of US Flags)

Commercial & Residential Flagpoles

Foundation & Ground Sleeves

Pulley Assemblies

Winches

Internal & External Halyard Lines

Flag Snaps

Ornamental & Pole Top Finishings

Street Pole Brackets & Banners

INSTALL

Commercial Flagpoles

Residential Flagpoles

Foundations & Ground Sleeves

Marina & Dock Flagpoles

Street Pole Brackets & Banners

Holiday Lighting & Decor

Event Decorations

Mesh Banners & Outdoor Signage

Vinyl Adhesive Signs & Wraps

REPAIR

Flags (Free Repair for Life on Fly End of US Flags)

Commercial & Residential Flagpoles

Foundation & Ground Sleeves

Pulley Assemblies

Winches

Internal & External Halyard Lines

Flag Snaps

Ornamental & Pole Top Finishings

Street Pole Brackets & Banners

NEED HELP?

PAST CLIENTS

TESTIMONIALS

I am writing this letter as a testimonial for F.W. Haxel Flags and Banners.
My organization was established September 7, 1947 as the Baltimore Colts' Marching Band in which continued to operate throughout the years 1951/52 and 1984/95 when Baltimore lost the Colts twice and with the establishment of the Baltimore Ravens Football Team in 1996 our band became Baltimore's Marching Ravens.

Over 75 years, F.W. Haxel has produced all of our flags, banners and recruitment displays and has the honor of having their flags and banners in the Pro Football Hall of Fame.

I cannot say enough wonderful things about F.W. Haxel Flags and Banners. They give quality, great prices, fantastic designs, and long lasting products. They work with you until you are totally satisfied and show great pride in serving you as a customer and a friend.

On a personal note, I have worked with four generations of the Haxel Family and I have seen first hand the dedication to their customers.
Respectfully Submitted

John Ziemann

Band President

Baltimore's Marching Ravens

FW Haxel has been a very strong partner of ours for 10+ years and we can always count on them. They always deliver high quality, long lasting products and I would recommend them to anyone. Their ability to troubleshoot and to come up with solutions to meet our needs is incredible. They are truly experts in this industry

Bret Neilsen

Marketing Manager

Erickson Senior Living

We have used FW Haxel for more than 5 years now and have received nothing but great customer service and competitive pricing for all our flag needs, including custom printed flags for our company.

Tonisha Echeverri

Lead Printer & Graphic Designer

Vulcan Materials Co

I’ve been working with FW Haxel for years and I can tell you that they are fantastic at what they do! They’ve made many flags and awnings for different locations of Christopher Schafer Clothier and Sharp Dressed Man. Our current flag setup on Aliceanna Street is gorgeous, I love the motion of the colorful flags it catches my eye every time I round the corner!

Christpher Schafer

Founder & Owner

Christopher Shafer Clothier

I have been the Chief Engineer at Under Armour for the past 5 years and we have partnered with Haxel for all of flag purchases at the Tide Point Campus. Haxel has provided us with excellent customer service and pricing for all of our purchases. We have worked with Haxel to get the appropriate flags for campus which include custom Under Armour flags. I highly recommend this company to anyone looking for any flags needed at your commercial properties.

Josh Farmer

Chief Engineer

Under Armour

We have worked with F.W. Haxel for about 10 years. In those years they have made the process of getting our flagpoles ordered, installed, and inspected a breeze. Would highly recommend them for any needs you have and will continue using them for our projects going forward.

Bill Green

President

Palmar Construction / Mission BBQ

Working with Haxel has been a pleasure for years. You can trust them with all sorts of Banner Replacements, even urgent ones with short turnaround times. And the work is always high quality. The best part about working with Haxel is that the work is always done thoughtfully, as their staff members take pride in providing high quality, and friendly customer service. We hope to continue working with Haxel in the years to come!

Chuck Azubike

Advertising and Programs Specialist

National Aquarium

FW Haxel has played a crucial role in helping to expand our branding efforts and creating a greater sense of identity here in National Landing. We greatly appreciate FW Haxel for their professionality, flexibility, and attention to detail as they've worked to install and maintain roughly 700 banners in Crystal City, Pentagon City, and Potomac Yard.

Alex Michael

Public Realm Coordinator

National Landing