From etched stone tablets of ancient times to the bright, vivid digital screens we see today, the world of signage has undergone a profound transformation. Signage has always played a crucial role in communication and advertising, evolving with advances in technology and changes in societal needs. This blog explores the journey of signage from traditional methods to the innovative digital prints that shape our modern landscapes.

Historical Overview of Signage

Long before the advent of modern advertising, ancient civilizations were using simple yet effective signs. Egyptians used stone and metal to create markers for trade and commerce, while the Romans popularized the use of signboards outside their shops and taverns. In medieval times, shopfronts displayed elaborate signs crafted from wood and metal, often featuring symbols to signify the trade, such as a boot for cobblers or a loaf for bakeries.

The Rise of Traditional Signage in Modern Advertising

As we moved into the Industrial Age, signage became a cornerstone of commercial activity. The 19th century saw the rise of lithography, which allowed for the mass production of vibrant posters and billboards. By the early 20th century, electric lights brought about the era of neon signs, revolutionizing night advertising and transforming cityscapes around the globe.

Transition to Digital: The Technological Revolution

The latter half of the 20th century marked the beginning of the digital revolution in signage. Early adopters used basic LED displays, which evolved into sophisticated digital billboards capable of displaying animated and changing images. Advances in printing technology also revolutionized traditional banners, allowing for high-resolution digital prints that could be produced quickly and economically.

Digital Signage Today

Today, digital signage encompasses a range of technologies, from high-definition LCD displays to complex interactive kiosks that engage users and provide personalized experiences. These digital solutions offer unparalleled advantages in terms of flexibility, visibility, and customer interaction, making them indispensable tools in retail, entertainment, and public service sectors.

Benefits of Digital Over Traditional Signage

Digital signage offers several key advantages over traditional banners. It is more durable, can be updated remotely in real-time, and provides dynamic content that can be tailored to specific audiences and times. Moreover, digital signs reduce waste and ongoing costs associated with printing new banners for each campaign or message change.

Future Trends in Digital Signage

The future of signage looks even more promising with advancements in AI and augmented reality. Soon, we may see signs that not only display information but also react to the environment and audience in real time. Innovations such as OLED technology are set to offer even more flexibility, allowing for bendable, transparent, and highly efficient displays.

The evolution of signage from traditional banners to digital prints illustrates the rapid pace of technological innovation and its profound impact on how we communicate and advertise. As we look forward, the possibilities for further innovation are boundless, promising even more exciting ways to connect with audiences.

At F.W. Haxel, we stay at the forefront of these advancements, offering our clients the latest in signage technology and design. Whether you are looking for traditional craftsmanship or the latest digital solutions, we are here to help you make a lasting impression.

Explore the Future of Your Signage with F.W. Haxel

Ready to upgrade your signage or curious about integrating digital signs into your strategy? Contact us at F.W. Haxel to discover how our signage solutions can elevate your business and engage your audience like never before.

We offer a number of different options for
installation and repairs.

INSTALL

Commercial Flagpoles

Residential Flagpoles

Foundations & Ground Sleeves

Marina & Dock Flagpoles

Street Pole Brackets & Banners

Holiday Lighting & Decor

Event Decorations

Mesh Banners & Outdoor Signage

Vinyl Adhesive Signs & Wraps

REPAIR

Flags (Free Repair for Life on Fly End of US Flags)

Commercial & Residential Flagpoles

Foundation & Ground Sleeves

Pulley Assemblies

Winches

Internal & External Halyard Lines

Flag Snaps

Ornamental & Pole Top Finishings

Street Pole Brackets & Banners

INSTALL

Commercial Flagpoles

Residential Flagpoles

Foundations & Ground Sleeves

Marina & Dock Flagpoles

Street Pole Brackets & Banners

Holiday Lighting & Decor

Event Decorations

Mesh Banners & Outdoor Signage

Vinyl Adhesive Signs & Wraps

REPAIR

Flags (Free Repair for Life on Fly End of US Flags)

Commercial & Residential Flagpoles

Foundation & Ground Sleeves

Pulley Assemblies

Winches

Internal & External Halyard Lines

Flag Snaps

Ornamental & Pole Top Finishings

Street Pole Brackets & Banners

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PAST CLIENTS

TESTIMONIALS

I am writing this letter as a testimonial for F.W. Haxel Flags and Banners.
My organization was established September 7, 1947 as the Baltimore Colts' Marching Band in which continued to operate throughout the years 1951/52 and 1984/95 when Baltimore lost the Colts twice and with the establishment of the Baltimore Ravens Football Team in 1996 our band became Baltimore's Marching Ravens.

Over 75 years, F.W. Haxel has produced all of our flags, banners and recruitment displays and has the honor of having their flags and banners in the Pro Football Hall of Fame.

I cannot say enough wonderful things about F.W. Haxel Flags and Banners. They give quality, great prices, fantastic designs, and long lasting products. They work with you until you are totally satisfied and show great pride in serving you as a customer and a friend.

On a personal note, I have worked with four generations of the Haxel Family and I have seen first hand the dedication to their customers.
Respectfully Submitted

John Ziemann

Band President

Baltimore's Marching Ravens

FW Haxel has been a very strong partner of ours for 10+ years and we can always count on them. They always deliver high quality, long lasting products and I would recommend them to anyone. Their ability to troubleshoot and to come up with solutions to meet our needs is incredible. They are truly experts in this industry

Bret Neilsen

Marketing Manager

Erickson Senior Living

We have used FW Haxel for more than 5 years now and have received nothing but great customer service and competitive pricing for all our flag needs, including custom printed flags for our company.

Tonisha Echeverri

Lead Printer & Graphic Designer

Vulcan Materials Co

I’ve been working with FW Haxel for years and I can tell you that they are fantastic at what they do! They’ve made many flags and awnings for different locations of Christopher Schafer Clothier and Sharp Dressed Man. Our current flag setup on Aliceanna Street is gorgeous, I love the motion of the colorful flags it catches my eye every time I round the corner!

Christpher Schafer

Founder & Owner

Christopher Shafer Clothier

I have been the Chief Engineer at Under Armour for the past 5 years and we have partnered with Haxel for all of flag purchases at the Tide Point Campus. Haxel has provided us with excellent customer service and pricing for all of our purchases. We have worked with Haxel to get the appropriate flags for campus which include custom Under Armour flags. I highly recommend this company to anyone looking for any flags needed at your commercial properties.

Josh Farmer

Chief Engineer

Under Armour

We have worked with F.W. Haxel for about 10 years. In those years they have made the process of getting our flagpoles ordered, installed, and inspected a breeze. Would highly recommend them for any needs you have and will continue using them for our projects going forward.

Bill Green

President

Palmar Construction / Mission BBQ

Working with Haxel has been a pleasure for years. You can trust them with all sorts of Banner Replacements, even urgent ones with short turnaround times. And the work is always high quality. The best part about working with Haxel is that the work is always done thoughtfully, as their staff members take pride in providing high quality, and friendly customer service. We hope to continue working with Haxel in the years to come!

Chuck Azubike

Advertising and Programs Specialist

National Aquarium

FW Haxel has played a crucial role in helping to expand our branding efforts and creating a greater sense of identity here in National Landing. We greatly appreciate FW Haxel for their professionality, flexibility, and attention to detail as they've worked to install and maintain roughly 700 banners in Crystal City, Pentagon City, and Potomac Yard.

Alex Michael

Public Realm Coordinator

National Landing